Saturday, February 16, 2013

Brands in Pakistan Offering Loyalty Cards/Memberships/Discounts

This trend has recently taken a troll in Pakistan. Brands looking for customer loyalty and goodwill are trying out different ways to keep a hold of them as the competition in the industry is at its peak. I didn't know much until I started receiving loyalty cards at different stores. I'm gona share the ones I have and what exactly do they offer.

First up is, the Junaid Jamshed Membership Card. I got a Silver card on my first purchase (basically I had to fill out a form and the card was delivered to my place after a few weeks). I received my Gold card on shopping of Rs. 50,000/-.
  • The Silver card offers 10% discount on all J. products for life, at all their outlets. 
  • The Gold card offers 12.5% discount (which was previously 15%) on all J. products for life, at all their outlets. 
  • You can now recieve a Gold card on shopping of Rps. 100,000/-
  • No activation required.
  • No expiry.
They also had a reward point system where every customer earned points on shopping from J. outlets. Every 100 rupee spent is worth 5 rupees and the customer could redeem those for free stuff. I got 3 lawn suits from my points. But the reward system was put on hold a long time ago and has not been re-initiated as of yet. Although I still earn points when I shop.  


I got my next card from Stiletto, Karachi. On shopping of Rps 5000/- they gave me a form to fill and instantly handed me the card.
  • The card offers 10% discount on Stiletto products, for life at all outlets.
  • Does not require activation.
  • It does have an expiry date and requires renewal.

Third came from Naheed Super Market on shopping of Rps 5000/-. They have a point system where you collect points for shopping and can later use them instead of cash payments. 


Last but not the least, I recently received a discount card from Stylo on shopping of Rps 5000/-, while shopping at their Zamzama outlet. 
  • The card offers 10% discount on Stylo products, for life at all outlets.
  • Requires activation. They give a little booklet, which has the information.
  • It does have an expiry date and requires renewal. 

I hope all this info was useful. Do share in the comments if you know of other brands that offer likely privileges. Enjoy!

3 comments:

  1. Good post, very informative. thanks for sharing:)

    ReplyDelete
  2. I didn't know about these membership cards..Thanks for sharing! :)
    xo

    ReplyDelete

Drop in a comment. I'd love to hear from you! :)